How to manage customer complaints with integrity and alignment with your brand. Nobody is immune from customer complaints, even if they are minor. How you deal with them can have a profound impact not only on your own mindset and outlook, but also on the reputation of your brand. I’m sharing my six step process … Read more
Colour is a hot topic in branding, for good reason! Yep, I’m talking about colour (AGAIN!). Why?! Because it is honestly one of the hottest topics for new business owners establishing their visual brands. Now, I’ll preach it until the cows come home… there is MORE to branding than just your logo, fonts and colours. … Read more
3 Myths Busted When it Comes to Standing Out Online With more businesses going digital now than ever before, it almost goes without saying that your brand needs to stand out online even more to attract the attention of those who need to hear your message. But don’t let a saturated market discourage you! I’m … Read more
This month’s biz-lady feature has been lovingly crafted by Virtual Virtuoso, Hollie Barac. Organised, creative and always looking to help others move forward in their business, Hollie has a natural knack for translating her clients’ brand message. She shares her tips as to why you NEED branding guidelines (otherwise known as a brand style guide, brand … Read more
Are you ready to rebrand? Not sure? Does the word ‘rebrand’ trigger a racing heart, sweaty palms, a dizzy sense of overwhelm and the desire to run for the hills? Deep in your heart, if this is your response then you probably know that rebranding is on the cards. If your business is growing into … Read more
This month’s biz-lady feature is brought to you by Digital Marketing Strategist, Fernanda Alberici. She’s sharing her wisdom on how your brand strategy affects the overall marketing plan for your biz-baby, AND how this flows on to your bottom line. Definitely lots of wonderful tips to be found here! Enjoy! Rachel x Four ways your brand affects your marketing … Read more
What is a copywriter? How can a copywriter help build your brand? A copywriter writes copy. Get it? A copywriter. Yep, it’s that simple. But what they can bring to the branding table is certainly not simple. A copywriter is gifted with a natural talent for words, sentence structure, adjectives beyond your wildest dreams and … Read more
Thanks so much to the lovely Lisa from Luna Ink for embracing my invitation to feature on my ongoing blog series featuring biz-ladies who will be sharing their insightful tips around branding, nurturing your business and biz-Mum life. Lisa’s a website guru, self confessed tech geek and designer. She will be sharing her expertise on … Read more
Welcome to the debut of my ongoing blog series featuring biz-ladies who will be sharing their insightful tips around branding, nurturing your business and biz-Mum life. To kick off this monthly series, allow me to introduce you to Phillippa Farah from Word Winnow, giving her secret tips to success in finding the perfect business name. Enjoy! Rachel … Read more
Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual branding? Or you’ve got the basics sorted but want to step it up a knotch? … Read more