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Turn your customers into raving fans

Nurture your warm audience into loyal brand advocates You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to … Read more

Cold vs. Warm Audience

What’s the difference between a cold vs. warm audience? You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me … Read more

Instagram Stories fonts tutorial

Instagram Stories Fonts Tutorial

Instagram Stories fonts… one of those things you don’t really think about. You just pick one, throw it on top of your image and Bob’s your uncle. What if I told you, with a little bit of know-how and insight, you can align the fonts you’re using and how you’re using them with your brand … Read more

What comes first? Your brand or your logo?

What’s the first thing most people do when they start a business? Design a logo, right? It makes your business feel ‘legit’, so you choose a few colours, whack together a logo and Bob’s your Uncle. Your brand is done. Or is it? Read on and I’ll debunk the myth that a logo comes before … Read more

Brand consistency: Five steps to a flawless brand

I’m sure you’ve heard that one of the keys to branding success is consistency. And if you haven’t, then I’m telling you right now. Shall I say it again? Brand consistency = branding success. The real mystery here is HOW to achieve brand consistency. Am I right!? Recently I asked my Hopscotch community what they’d … Read more