3 Myths Busted When it Comes to Standing Out Online With more businesses going digital now than ever before, it almost goes without saying that your brand needs to stand out online even more to attract the attention of those who need to hear your message. But don’t let a saturated market discourage you! I’m … Read more
Nurture your warm audience into loyal brand advocates You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to … Read more
What’s the difference between a cold vs. warm audience? You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me … Read more
Instagram Stories fonts… one of those things you don’t really think about. You just pick one, throw it on top of your image and Bob’s your uncle. What if I told you, with a little bit of know-how and insight, you can align the fonts you’re using and how you’re using them with your brand … Read more
What’s the first thing most people do when they start a business? Design a logo, right? It makes your business feel ‘legit’, so you choose a few colours, whack together a logo and Bob’s your Uncle. Your brand is done. Or is it? Read on and I’ll debunk the myth that a logo comes before … Read more
I’m sure you’ve heard that one of the keys to branding success is consistency. And if you haven’t, then I’m telling you right now. Shall I say it again? Brand consistency = branding success. The real mystery here is HOW to achieve brand consistency. Am I right!? Recently I asked my Hopscotch community what they’d … Read more