Colour is a hot topic in branding, for good reason! Yep, I’m talking about colour (AGAIN!). Why?! Because it is honestly one of the hottest topics for new business owners establishing their visual brands. Now, I’ll preach it until the cows come home… there is MORE to branding than just your logo, fonts and colours. … Read more
Colour psychology is based on the concept that colours have a neurological effect on our feelings and emotions. From a young age, we are conditioned to associate colours, tints and shades with various feelings, thus reacting in a relatively predictable way. Colour conveys moods that attach themselves to human feelings, emotions and reactions, whether we … Read more
Are you ready to rebrand? Not sure? Does the word ‘rebrand’ trigger a racing heart, sweaty palms, a dizzy sense of overwhelm and the desire to run for the hills? Deep in your heart, if this is your response then you probably know that rebranding is on the cards. If your business is growing into … Read more
What is a copywriter? How can a copywriter help build your brand? A copywriter writes copy. Get it? A copywriter. Yep, it’s that simple. But what they can bring to the branding table is certainly not simple. A copywriter is gifted with a natural talent for words, sentence structure, adjectives beyond your wildest dreams and … Read more
Do you actually need a mood board for your brand? I get asked this question quite frequently! The answer is yes… and no… but maybe. It really depends on your understanding and/or definition of a mood board! Mood boards can be used in many different ways, for many different things. That’s a bit elusive isn’t … Read more
Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual branding? Or you’ve got the basics sorted but want to step it up a knotch? … Read more
“What the heck is a sub-logo and why do you need one?” ? Excellent question. I’m so glad you asked. ? A sub-logo is a smaller, alternate version of your main logo (click here to learn more about the different types of logos). It borrows the graphical elements, fonts and colour palette, then fashions them … Read more
Wondering how to find your perfect logo designer? Here are four simple steps to finding a trustworthy designer (and avoid having your logo stolen!). Recently I shared a conversation I’d had with a lady who had had her logo stolen and presented to another business owner as an original logo concept, that she actually paid … Read more
So, what exactly IS a logo and why do you need one? What do all of the different types mean and how do you choose the right logo for your brand? Read on my friends… Logotypes, logos, alternate logos, sub-logos, logomarks (I could actually go on here). It is all pretty confusing, right?! Since when … Read more
There’s no disputing that if you choose stock images strategically, they can be a useful tool to send clear messages and enhance the tone of your brand. But how do you choose stock images for your brand, specifically? First things first Before you do anything, ensure that you have a minimum of four core brand … Read more