What is colour psychology and how does it affect your visual brand?

Colour psychology is based on the concept that colours have a neurological effect on our feelings and emotions. From a young age, we are conditioned to associate colours, tints and shades with various feelings, thus reacting in a relatively predictable way. Colour conveys moods that attach themselves to human feelings, emotions and reactions, whether we … Read more

Ready to rebrand? Your questions answered.

Ready to rebrand?

Are you ready to rebrand? Not sure? Does the word ‘rebrand’ trigger a racing heart, sweaty palms, a dizzy sense of overwhelm and the desire to run for the hills? Deep in your heart, if this is your response then you probably know that rebranding is on the cards. If your business is growing into … Read more

Four ways a copywriter can help build your brand

How a copywriter can help build your brand.

What is a copywriter? How can a copywriter help build your brand? A copywriter writes copy. Get it? A copywriter. Yep, it’s that simple. But what they can bring to the branding table is certainly not simple. A copywriter is gifted with a natural talent for words, sentence structure, adjectives beyond your wildest dreams and … Read more

Three easy ways to instil trust in your brand

Three easy ways to instil trust in your brand.

Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual branding? Or you’ve got the basics sorted but want to step it up a knotch? … Read more

Find your perfect logo designer

How to find your perfect logo designer

Wondering how to find your perfect logo designer? Here are four simple steps to finding a trustworthy designer (and avoid having your logo stolen!). Recently I shared a conversation I’d had with a lady who had had her logo stolen and presented to another business owner as an original logo concept, that she actually paid … Read more

How do I choose the right logo?

Choose the right logo for your brand

So, what exactly IS a logo and why do you need one? What do all of the different types mean and how do you choose the right logo for your brand? Read on my friends… Logotypes, logos, alternate logos, sub-logos, logomarks (I could actually go on here). It is all pretty confusing, right?! Since when … Read more

How to choose stock images for your brand

There’s no disputing that if you choose stock images strategically, they can be a useful tool to send clear messages and enhance the tone of your brand. But how do you choose stock images for your brand, specifically? First things first Before you do anything, ensure that you have a minimum of four core brand … Read more

Why you need core branding images

What are core branding images?

Stock images are incredibly useful to set the tone of your branding imagery. Take it from me, you should have a set of core branding images. They add depth to your branding identity by: creating a mood describing your vibe referencing your target audience evoking feelings and emotions creating a reference for your audience to … Read more