“What the heck is a sub-logo and why do you need one?” ? Excellent question. I’m so glad you asked. ? A sub-logo is a smaller, alternate version of your main logo (click here to learn more about the different types of logos). It borrows the graphical elements, fonts and colour palette, then fashions them … Read more
Wondering how to find your perfect logo designer? Here are four simple steps to finding a trustworthy designer (and avoid having your logo stolen!). Recently I shared a conversation I’d had with a lady who had had her logo stolen and presented to another business owner as an original logo concept, that she actually paid … Read more
So, what exactly IS a logo and why do you need one? What do all of the different types mean and how do you choose the right logo for your brand? Read on my friends… Logotypes, logos, alternate logos, sub-logos, logomarks (I could actually go on here). It is all pretty confusing, right?! Since when … Read more
CLIENT: CARGO CATERING CO. PROJECT: LOGO DESIGN • Logotype • Illustrated logo mark • Font recommendations • Colour palette I was so delighted to create a glamorous, hand illustrated logo for well known Adelaide catering company, Cargo Catering Co., run by three gorgeous sisters. The Cargo girls were ready to up level their logo in order … Read more
CLIENT: MINT HAIR PROJECT: LOGO DESIGN + MARKETING COLLATERAL • Logo design • Font recommendations • Colour palette • Social media templates • Signage The Mint Hair logo captures this Adelaide salon’s vision with keywords of confident, feminine, modern, unique and reliable. The curved shapes are appealing to the female audience, created strategically to evoke feelings … Read more