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Your brand doesn’t need creativity. It needs consistency!

Don’t be tempted to get creative. Why your brand will thank you for it. When you’re creating graphics to represent your brand, it’s tempting to stray outside the boundaries of your brand guidelines. You might see your competitors using the latest Canva templates or get distracted by a pretty colour you think might look nice … Read more

Build your brand with an A-team

The Weekly Takeaway: Build your brand

How to handpick your professional line-up to build your brand. This week I share how to handpick your professional line-up to help grow your aligned, authentic and impactful brand. If you’re in business, you’re building a brand. Whether you’re intentional about it or not, it’s happening, and your audience is forming opinions based on subliminal … Read more

What comes first? Your brand or your logo?

What’s the first thing most people do when they start a business? Design a logo, right? It makes your business feel ‘legit’, so you choose a few colours, whack together a logo and Bob’s your Uncle. Your brand is done. Or is it? Read on and I’ll debunk the myth that a logo comes before … Read more

Brand consistency: Five steps to a flawless brand

I’m sure you’ve heard that one of the keys to branding success is consistency. And if you haven’t, then I’m telling you right now. Shall I say it again? Brand consistency = branding success. The real mystery here is HOW to achieve brand consistency. Am I right!? Recently I asked my Hopscotch community what they’d … Read more

Supercharge your brand with a brand review

Brand review

Brand review: Supercharge your brand in 2020 Welcome to 2020! January is traditionally a time of reflection, intentions and goal setting. We reassess our health, set lofty New Year’s resolutions and exciting goals for our businesses. It’s also an excellent time to review your brand! So, come along with me and supercharge your brand in … Read more

What is colour psychology and how does it affect your visual brand?

Colour psychology is based on the concept that colours have a neurological effect on our feelings and emotions. From a young age, we are conditioned to associate colours, tints and shades with various feelings, thus reacting in a relatively predictable way. Colour conveys moods that attach themselves to human feelings, emotions and reactions, whether we … Read more

How registering for GST can help your brand positioning

Accountant KAS Accounting Kelly Ho

Does the idea of registering for GST give you the heeby jeebies? It did for me too, until I realised that it’s actually beneficial to the perception of my brand. I was of the mindset that it was all too much work, so why do it before it was absolutely necessary? I was completely wrong! … Read more

Using words as branding

Eco copywriter Shine Copy Rachel Green

Allow me to introduce you to an incredible word-smith and fellow supporter of biz-ladies, Rachel Green. Rachel is the superstar SEO copywriter behind Shine Copy and all round incredibly lovely lady. She’s passionate about the impact that your words can have on the perception of your brand. I’ve collaborated with Rachel on a number of … Read more

How to write a vision and mission statement… the fail proof way

During the course of your biz-life, you’ve probably heard the terms ‘vision statement’ and ‘mission statement’ being thrown around. But what are they? What is their purpose? Stick around and I’ll share my easy-peasy method of how to write a vision and mission statement that’ll knock the socks off any marketing guru. If you’ve written … Read more

8 Simple Steps to a Flawless Branding Photoshoot

8 simple steps to a flawless branding photoshoot

Preparing for a branding photoshoot can be intimidating and daunting! Where do you even begin? What do you look for in a photographer? Do you need professional hair and make-up? How do you prepare for the big day? Personal branding photographer, Kristy Pask answers all of these questions and more, giving her eight simple steps to … Read more