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The Holy Trinity of branding

Which type of brand specialist do you really need? When you think of a brand specialist, do you think of a graphic designer, a personal brand photographer or a copywriter? Thing is, there are brand specialists in ALL of these fields, which is kind of confusing, right?! Which one do you need?! Let’s explore the … Read more

Build your brand with an A-team

The Weekly Takeaway: Build your brand

How to handpick your professional line-up to build your brand. This week I share how to handpick your professional line-up to help grow your aligned, authentic and impactful brand. If you’re in business, you’re building a brand. Whether you’re intentional about it or not, it’s happening, and your audience is forming opinions based on subliminal … Read more

Supercharge your brand with a brand review

Brand review

Brand review: Supercharge your brand in 2020 Welcome to 2020! January is traditionally a time of reflection, intentions and goal setting. We reassess our health, set lofty New Year’s resolutions and exciting goals for our businesses. It’s also an excellent time to review your brand! So, come along with me and supercharge your brand in … Read more

Using words as branding

Eco copywriter Shine Copy Rachel Green

Allow me to introduce you to an incredible word-smith and fellow supporter of biz-ladies, Rachel Green. Rachel is the superstar SEO copywriter behind Shine Copy and all round incredibly lovely lady. She’s passionate about the impact that your words can have on the perception of your brand. I’ve collaborated with Rachel on a number of … Read more