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Brand consistency: Five steps to a flawless brand

I’m sure you’ve heard that one of the keys to branding success is consistency. And if you haven’t, then I’m telling you right now. Shall I say it again? Brand consistency = branding success. The real mystery here is HOW to achieve brand consistency. Am I right!? Recently I asked my Hopscotch community what they’d … Read more

Three ways to keep your brand healthy through uncertain times

Keep your brand healthy through uncertain times

I’m here to sprinkle a little sunshine on your day. Although there is so much uncertainty, unease and upheaval circulating our business community at the moment, it’s not ALL doom and gloom. Even if your business is temporarily stalled, you CAN keep your brand healthy through uncertain times. Some businesses are temporarily closing for the greater … Read more

Supercharge your brand with a brand review

Brand review

Brand review: Supercharge your brand in 2020 Welcome to 2020! January is traditionally a time of reflection, intentions and goal setting. We reassess our health, set lofty New Year’s resolutions and exciting goals for our businesses. It’s also an excellent time to review your brand! So, come along with me and supercharge your brand in … Read more

The ultimate school holiday survival guide for mums in business

Here we go ladies! We’ve just arrived at the biggest challenge many of us will face in our business year. SUMMER SCHOOL HOLIDAYS! Cue horror music. For some of us, it’s a joyous time. We can take time off with our little ones and be fully present with them. No lunchboxes. No routine. No obligations. … Read more