How registering for GST can help your brand positioning

Accountant KAS Accounting Kelly Ho

Does the idea of registering for GST give you the heeby jeebies? It did for me too, until I realised that it’s actually beneficial to the perception of my brand. I was of the mindset that it was all too much work, so why do it before it was absolutely necessary? I was completely wrong! … Read more

Using words as branding

Eco copywriter Shine Copy Rachel Green

Allow me to introduce you to an incredible word-smith and fellow supporter of biz-ladies, Rachel Green. Rachel is the superstar SEO copywriter behind Shine Copy and all round incredibly lovely lady. She’s passionate about the impact that your words can have on the perception of your brand. I’ve collaborated with Rachel on a number of … Read more