Hopscotch_Blog

Get the jump.
Stories from the studio
to help you get the
jump on business
branding + design.

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Brand consistency: Five steps to a flawless brand

I’m sure you’ve heard that one of the keys to branding success is consistency. And if you haven’t, then I’m telling you right now. Shall I say it again? Brand consistency = branding success. The real mystery here is HOW … Read more

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Homeschooling tips for business owners

Homeschooling guide for business owners

Since we last chatted, it seems the world has been tipped upside down. For online female entrepreneurs and small business owners, it felt like life was busy enough… but now the scales have been tipped further as you are juggling … Read more

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Keep your brand healthy through uncertain times

Three ways to keep your brand healthy through uncertain times

I’m here to sprinkle a little sunshine on your day. Although there is so much uncertainty, unease and upheaval circulating our business community at the moment, it’s not ALL doom and gloom. Even if your business is temporarily stalled, you CAN … Read more

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Facing the fear of starting a business

This month’s biz-lady feature is an incredibly inspiring lady that I met just over a year ago at a brand new event in Adelaide, supporting Mums in Business. She’s vivacious and kind, with a spark that burns brighter in the face … Read more

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Managing personal dramas and business

I had a different blog planned for this week… way different. But then LIFE happened in a big way. Oh my gosh, it got me good. And it also got me thinking that there are so many of us in … Read more

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Finding Balance in motherhood and business

Finding balance in motherhood and business… WHAT balance!? Today’s biz-lady feature is a woman after my own heart. We click on so many levels, including our passion for creating a successful business around our lives, which includes our family and … Read more

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Brand review

Supercharge your brand with a brand review

Brand review: Supercharge your brand in 2020 Welcome to 2020! January is traditionally a time of reflection, intentions and goal setting. We reassess our health, set lofty New Year’s resolutions and exciting goals for our businesses. It’s also an excellent … Read more

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The ultimate school holiday survival guide for mums in business

Here we go ladies! We’ve just arrived at the biggest challenge many of us will face in our business year. SUMMER SCHOOL HOLIDAYS! Cue horror music. For some of us, it’s a joyous time. We can take time off with … Read more

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What is colour psychology and how does it affect your visual brand?

Colour psychology is based on the concept that colours have a neurological effect on our feelings and emotions. From a young age, we are conditioned to associate colours, tints and shades with various feelings, thus reacting in a relatively predictable … Read more

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Accountant KAS Accounting Kelly Ho

How registering for GST can help your brand positioning

Does the idea of registering for GST give you the heeby jeebies? It did for me too, until I realised that it’s actually beneficial to the perception of my brand. I was of the mindset that it was all too … Read more

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Eco copywriter Shine Copy Rachel Green

Using words as branding

Allow me to introduce you to an incredible word-smith and fellow supporter of biz-ladies, Rachel Green. Rachel is the superstar SEO copywriter behind Shine Copy and all round incredibly lovely lady. She’s passionate about the impact that your words can … Read more

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How to write a vision and mission statement… the fail proof way

During the course of your biz-life, you’ve probably heard the terms ‘vision statement’ and ‘mission statement’ being thrown around. But what are they? What is their purpose? Stick around and I’ll share my easy-peasy method of how to write a … Read more

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8 simple steps to a flawless branding photoshoot

8 Simple Steps to a Flawless Branding Photoshoot

Preparing for a branding photoshoot can be intimidating and daunting! Where do you even begin? What do you look for in a photographer? Do you need professional hair and make-up? How do you prepare for the big day? Personal branding photographer, … Read more

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Why you need brand guidelines

Why you need brand guidelines (especially when working with a VA)

This month’s biz-lady feature has been lovingly crafted by Virtual Virtuoso, Hollie Barac. Organised, creative and always looking to help others move forward in their business, Hollie has a natural knack for translating her clients’ brand message. She shares her tips … Read more

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Ready to rebrand?

Ready to rebrand? Your questions answered.

Are you ready to rebrand? Not sure? Does the word ‘rebrand’ trigger a racing heart, sweaty palms, a dizzy sense of overwhelm and the desire to run for the hills? Deep in your heart, if this is your response then … Read more

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Four ways your brand affects your marketing (and bottom line)

This month’s biz-lady feature is brought to you by Digital Marketing Strategist, Fernanda Alberici. She’s sharing her wisdom on how your brand strategy affects the overall marketing plan for your biz-baby, AND how this flows on to your bottom line. Definitely lots of wonderful … Read more

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How a copywriter can help build your brand.

Four ways a copywriter can help build your brand

What is a copywriter? How can a copywriter help build your brand? A copywriter writes copy. Get it? A copywriter. Yep, it’s that simple. But what they can bring to the branding table is certainly not simple. A copywriter is … Read more

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Custom website vs template/DIY website

Custom website versus a template/DIY website

Thanks so much to the lovely Lisa from Luna Ink for embracing my invitation to feature on my ongoing blog series featuring biz-ladies who will be sharing their insightful tips around branding, nurturing your business and biz-Mum life. Lisa’s a … Read more

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How to create a mood board

How to create a mood board

Do you actually need a mood board for your brand? I get asked this question quite frequently! The answer is yes… and no… but maybe. It really depends on your understanding and/or definition of a mood board! Mood boards can … Read more

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Finding the perfect business name

Welcome to the debut of my ongoing blog series featuring biz-ladies who will be sharing their insightful tips around branding, nurturing your business and biz-Mum life. To kick off this monthly series, allow me to introduce you to Phillippa Farah from … Read more

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Three easy ways to instil trust in your brand.

Three easy ways to instil trust in your brand

Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual … Read more

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How to find your perfect logo designer

Find your perfect logo designer

Wondering how to find your perfect logo designer? Here are four simple steps to finding a trustworthy designer (and avoid having your logo stolen!). Recently I shared a conversation I’d had with a lady who had had her logo stolen … Read more

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Choose the right logo for your brand

How do I choose the right logo?

So, what exactly IS a logo and why do you need one? What do all of the different types mean and how do you choose the right logo for your brand? Read on my friends… Logotypes, logos, alternate logos, sub-logos, … Read more

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How to choose stock images for your brand

There’s no disputing that if you choose stock images strategically, they can be a useful tool to send clear messages and enhance the tone of your brand. But how do you choose stock images for your brand, specifically? First things … Read more

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What are core branding images?

Why you need core branding images

Stock images are incredibly useful to set the tone of your branding imagery. Take it from me, you should have a set of core branding images. They add depth to your branding identity by: creating a mood describing your vibe … Read more

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What is a brand? It's not your logo!

What is a brand? It’s not your logo

It is a common misconception that your brand is simply your logo, especially for those just starting their journey into biz-life. A logo certainly helps to create a visual reference for your brand, along with consistent fonts, colour palette, imagery, … Read more

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