Nurture your warm audience into loyal brand advocates You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to … Read more
What’s the difference between a cold vs. warm audience? You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me … Read more
During the course of your biz-life, you’ve probably heard the terms ‘vision statement’ and ‘mission statement’ being thrown around. But what are they? What is their purpose? Stick around and I’ll share my easy-peasy method of how to write a vision and mission statement that’ll knock the socks off any marketing guru. If you’ve written … Read more
Preparing for a branding photoshoot can be intimidating and daunting! Where do you even begin? What do you look for in a photographer? Do you need professional hair and make-up? How do you prepare for the big day? Personal branding photographer, Kristy Pask answers all of these questions and more, giving her eight simple steps to … Read more
This month’s biz-lady feature has been lovingly crafted by Virtual Virtuoso, Hollie Barac. Organised, creative and always looking to help others move forward in their business, Hollie has a natural knack for translating her clients’ brand message. She shares her tips as to why you NEED branding guidelines (otherwise known as a brand style guide, brand … Read more
This month’s biz-lady feature is brought to you by Digital Marketing Strategist, Fernanda Alberici. She’s sharing her wisdom on how your brand strategy affects the overall marketing plan for your biz-baby, AND how this flows on to your bottom line. Definitely lots of wonderful tips to be found here! Enjoy! Rachel x Four ways your brand affects your marketing … Read more