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What’s the end goal for your brand?

Do you have a vision for your business? If I asked you what the ultimate end goal is for your brand, would you be able to tell me what it is in a confident, cohesive sentence? We all have a vision for our business. It starts as a tiny heart flutter. Then it sparks into … Read more

Getting intimate with your ideal customer

Don’t make the same mistake I did! What’s the big deal about creating a client avatar, otherwise known as a customer persona, your ideal customer, your kindred spirit client or your soulmate customer? Surely having a general idea of your target market is enough to start striding intentionally towards building the brand of your dreams? … Read more

Your brand doesn’t need creativity. It needs consistency!

Don’t be tempted to get creative. Why your brand will thank you for it. When you’re creating graphics to represent your brand, it’s tempting to stray outside the boundaries of your brand guidelines. You might see your competitors using the latest Canva templates or get distracted by a pretty colour you think might look nice … Read more

Build your brand with an A-team

The Weekly Takeaway: Build your brand

How to handpick your professional line-up to build your brand. This week I share how to handpick your professional line-up to help grow your aligned, authentic and impactful brand. If you’re in business, you’re building a brand. Whether you’re intentional about it or not, it’s happening, and your audience is forming opinions based on subliminal … Read more

Building a brand is not for the faint-hearted

Building a brand is not for the faint-hearted. Here’s why. Let’s chat about building a brand in the early stages… what you’re actually doing and why it’s important to see the bigger picture. Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to you… in a bite size … Read more

Align your stock photography with your brand aesthetic

Enhance your brand: searching for stock photography by brand colour Do you get frustrated searching for stock images that truly align with your brand colour palette and aesthetic? This week I’ll show you how to search for images for your blog, website, social media etc that truly reflect your unique brand colour palette! Welcome to … Read more

Turn your customers into raving fans

Nurture your warm audience into loyal brand advocates You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to … Read more

Cold vs. Warm Audience

What’s the difference between a cold vs. warm audience? You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me … Read more

Instagram Stories fonts tutorial

Instagram Stories Fonts Tutorial

Instagram Stories fonts… one of those things you don’t really think about. You just pick one, throw it on top of your image and Bob’s your uncle. What if I told you, with a little bit of know-how and insight, you can align the fonts you’re using and how you’re using them with your brand … Read more

What comes first? Your brand or your logo?

What’s the first thing most people do when they start a business? Design a logo, right? It makes your business feel ‘legit’, so you choose a few colours, whack together a logo and Bob’s your Uncle. Your brand is done. Or is it? Read on and I’ll debunk the myth that a logo comes before … Read more