How to manage customer complaints with integrity and alignment with your brand. Nobody is immune from customer complaints, even if they are minor. How you deal with them can have a profound impact not only on your own mindset and outlook, but also on the reputation of your brand. I’m sharing my six step process … Read more
Colour is a hot topic in branding, for good reason! Yep, I’m talking about colour (AGAIN!). Why?! Because it is honestly one of the hottest topics for new business owners establishing their visual brands. Now, I’ll preach it until the cows come home… there is MORE to branding than just your logo, fonts and colours. … Read more
3 Myths Busted When it Comes to Standing Out Online With more businesses going digital now than ever before, it almost goes without saying that your brand needs to stand out online even more to attract the attention of those who need to hear your message. But don’t let a saturated market discourage you! I’m … Read more
Which type of brand specialist do you really need? When you think of a brand specialist, do you think of a graphic designer, a personal brand photographer or a copywriter? Thing is, there are brand specialists in ALL of these fields, which is kind of confusing, right?! Which one do you need?! Let’s explore the … Read more
How to effectively use the Instagram Music sticker to enhance your brand You’re more than likely using Instagram as part of your digital marketing strategy (I mean, you’d be crazy not to!). But there’s SO many bells and whistles, that it’s easy to become distracted and inadvertently veer away from your core brand messaging. Your … Read more
How to kickstart your personal brand on social media Do you relate to any of these? 👇🏻 “I don’t want to share my life on social media.” “I’m an introvert. I can’t build a personal brand.” “Do I have to show my face on my Instagram account?” “I don’t want to share my whole life … Read more
Are you hiding behind your brand? It’s a whole new world out there folks! 17 years ago (when I first started in this game), it was unheard of to share videos of yourself gardening on the weekend or making a coffee to strengthen your relationship with your audience and create a sense of trust. In … Read more
Do you have a vision for your business? If I asked you what the ultimate end goal is for your brand, would you be able to tell me what it is in a confident, cohesive sentence? We all have a vision for our business. It starts as a tiny heart flutter. Then it sparks into … Read more
Don’t make the same mistake I did! What’s the big deal about creating a client avatar, otherwise known as a customer persona, your ideal customer, your kindred spirit client or your soulmate customer? Surely having a general idea of your target market is enough to start striding intentionally towards building the brand of your dreams? … Read more
Don’t be tempted to get creative. Why your brand will thank you for it. When you’re creating graphics to represent your brand, it’s tempting to stray outside the boundaries of your brand guidelines. You might see your competitors using the latest Canva templates or get distracted by a pretty colour you think might look nice … Read more