Using words as branding

Eco copywriter Shine Copy Rachel Green

Allow me to introduce you to an incredible word-smith and fellow supporter of biz-ladies, Rachel Green. Rachel is the superstar SEO copywriter behind Shine Copy and all round incredibly lovely lady. She’s passionate about the impact that your words can have on the perception of your brand. I’ve collaborated with Rachel on a number of … Read more

How to write a vision and mission statement… the fail proof way

During the course of your biz-life, you’ve probably heard the terms ‘vision statement’ and ‘mission statement’ being thrown around. But what are they? What is their purpose? Stick around and I’ll share my easy-peasy method of how to write a vision and mission statement that’ll knock the socks off any marketing guru. If you’ve written … Read more

Four ways your brand affects your marketing (and bottom line)

This month’s biz-lady feature is brought to you by Digital Marketing Strategist, Fernanda Alberici. She’s sharing her wisdom on how your brand strategy affects the overall marketing plan for your biz-baby, AND how this flows on to your bottom line. Definitely lots of wonderful tips to be found here! Enjoy! Rachel x Four ways your brand affects your marketing … Read more