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Your brand doesn’t need creativity. It needs consistency!

Don’t be tempted to get creative. Why your brand will thank you for it. When you’re creating graphics to represent your brand, it’s tempting to stray outside the boundaries of your brand guidelines. You might see your competitors using the latest Canva templates or get distracted by a pretty colour you think might look nice … Read more

Build your brand with an A-team

The Weekly Takeaway: Build your brand

How to handpick your professional line-up to build your brand. This week I share how to handpick your professional line-up to help grow your aligned, authentic and impactful brand. If you’re in business, you’re building a brand. Whether you’re intentional about it or not, it’s happening, and your audience is forming opinions based on subliminal … Read more

Building a brand is not for the faint-hearted

Building a brand is not for the faint-hearted. Here’s why. Let’s chat about building a brand in the early stages… what you’re actually doing and why it’s important to see the bigger picture. Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to you… in a bite size … Read more

Align your stock photography with your brand aesthetic

Enhance your brand: searching for stock photography by brand colour Do you get frustrated searching for stock images that truly align with your brand colour palette and aesthetic? This week I’ll show you how to search for images for your blog, website, social media etc that truly reflect your unique brand colour palette! Welcome to … Read more

Turn your customers into raving fans

Nurture your warm audience into loyal brand advocates You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to … Read more

Cold vs. Warm Audience

What’s the difference between a cold vs. warm audience? You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me … Read more

Instagram Stories fonts tutorial

Instagram Stories Fonts Tutorial

Instagram Stories fonts… one of those things you don’t really think about. You just pick one, throw it on top of your image and Bob’s your uncle. What if I told you, with a little bit of know-how and insight, you can align the fonts you’re using and how you’re using them with your brand … Read more

What comes first? Your brand or your logo?

What’s the first thing most people do when they start a business? Design a logo, right? It makes your business feel ‘legit’, so you choose a few colours, whack together a logo and Bob’s your Uncle. Your brand is done. Or is it? Read on and I’ll debunk the myth that a logo comes before … Read more

Brand consistency: Five steps to a flawless brand

I’m sure you’ve heard that one of the keys to branding success is consistency. And if you haven’t, then I’m telling you right now. Shall I say it again? Brand consistency = branding success. The real mystery here is HOW to achieve brand consistency. Am I right!? Recently I asked my Hopscotch community what they’d … Read more

Three ways to keep your brand healthy through uncertain times

Keep your brand healthy through uncertain times

I’m here to sprinkle a little sunshine on your day. Although there is so much uncertainty, unease and upheaval circulating our business community at the moment, it’s not ALL doom and gloom. Even if your business is temporarily stalled, you CAN keep your brand healthy through uncertain times. Some businesses are temporarily closing for the greater … Read more