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The Holy Trinity of branding

Which type of brand specialist do you really need? When you think of a brand specialist, do you think of a graphic designer, a personal brand photographer or a copywriter? Thing is, there are brand specialists in ALL of these fields, which is kind of confusing, right?! Which one do you need?! Let’s explore the … Read more

The thing you’re doing wrong on Instagram (and how to fix it)

How to effectively use the Instagram Music sticker to enhance your brand You’re more than likely using Instagram as part of your digital marketing strategy (I mean, you’d be crazy not to!). But there’s SO many bells and whistles, that it’s easy to become distracted and inadvertently veer away from your core brand messaging. Your … Read more

Do you need a personal element to your brand?

How to kickstart your personal brand on social media Do you relate to any of these? 👇🏻 “I don’t want to share my life on social media.” “I’m an introvert. I can’t build a personal brand.” “Do I have to show my face on my Instagram account?” “I don’t want to share my whole life … Read more

Humanise your brand

Are you hiding behind your brand? It’s a whole new world out there folks! 17 years ago (when I first started in this game), it was unheard of to share videos of yourself gardening on the weekend or making a coffee to strengthen your relationship with your audience and create a sense of trust. In … Read more

What’s the end goal for your brand?

Do you have a vision for your business? If I asked you what the ultimate end goal is for your brand, would you be able to tell me what it is in a confident, cohesive sentence? We all have a vision for our business. It starts as a tiny heart flutter. Then it sparks into … Read more

Getting intimate with your ideal customer

Don’t make the same mistake I did! What’s the big deal about creating a client avatar, otherwise known as a customer persona, your ideal customer, your kindred spirit client or your soulmate customer? Surely having a general idea of your target market is enough to start striding intentionally towards building the brand of your dreams? … Read more

Your brand doesn’t need creativity. It needs consistency!

Don’t be tempted to get creative. Why your brand will thank you for it. When you’re creating graphics to represent your brand, it’s tempting to stray outside the boundaries of your brand guidelines. You might see your competitors using the latest Canva templates or get distracted by a pretty colour you think might look nice … Read more

Build your brand with an A-team

The Weekly Takeaway: Build your brand

How to handpick your professional line-up to build your brand. This week I share how to handpick your professional line-up to help grow your aligned, authentic and impactful brand. If you’re in business, you’re building a brand. Whether you’re intentional about it or not, it’s happening, and your audience is forming opinions based on subliminal … Read more

Building a brand is not for the faint-hearted

Building a brand is not for the faint-hearted. Here’s why. Let’s chat about building a brand in the early stages… what you’re actually doing and why it’s important to see the bigger picture. Welcome to  The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to you… in a bite size … Read more

Align your stock photography with your brand aesthetic

Enhance your brand: searching for stock photography by brand colour Do you get frustrated searching for stock images that truly align with your brand colour palette and aesthetic? This week I’ll show you how to search for images for your blog, website, social media etc that truly reflect your unique brand colour palette! Welcome to … Read more