How to kickstart your personal brand on social media Do you relate to any of these? 👇🏻 “I don’t want to share my life on social media.” “I’m an introvert. I can’t build a personal brand.” “Do I have to show my face on my Instagram account?” “I don’t want to share my whole life … Read more
Are you hiding behind your brand? It’s a whole new world out there folks! 17 years ago (when I first started in this game), it was unheard of to share videos of yourself gardening on the weekend or making a coffee to strengthen your relationship with your audience and create a sense of trust. In … Read more
Do you have a vision for your business? If I asked you what the ultimate end goal is for your brand, would you be able to tell me what it is in a confident, cohesive sentence? We all have a vision for our business. It starts as a tiny heart flutter. Then it sparks into … Read more
Don’t make the same mistake I did! What’s the big deal about creating a client avatar, otherwise known as a customer persona, your ideal customer, your kindred spirit client or your soulmate customer? Surely having a general idea of your target market is enough to start striding intentionally towards building the brand of your dreams? … Read more
Don’t be tempted to get creative. Why your brand will thank you for it. When you’re creating graphics to represent your brand, it’s tempting to stray outside the boundaries of your brand guidelines. You might see your competitors using the latest Canva templates or get distracted by a pretty colour you think might look nice … Read more
How to handpick your professional line-up to build your brand. This week I share how to handpick your professional line-up to help grow your aligned, authentic and impactful brand. If you’re in business, you’re building a brand. Whether you’re intentional about it or not, it’s happening, and your audience is forming opinions based on subliminal … Read more
During the course of your biz-life, you’ve probably heard the terms ‘vision statement’ and ‘mission statement’ being thrown around. But what are they? What is their purpose? Stick around and I’ll share my easy-peasy method of how to write a vision and mission statement that’ll knock the socks off any marketing guru. If you’ve written … Read more