What’s the first thing most people do when they start a business? Design a logo, right? It makes your business feel ‘legit’, so you choose a few colours, whack together a logo and Bob’s your Uncle. Your brand is done. Or is it? Read on and I’ll debunk the myth that a logo comes before … Read more
“What the heck is a sub-logo and why do you need one?” ? Excellent question. I’m so glad you asked. ? A sub-logo is a smaller, alternate version of your main logo (click here to learn more about the different types of logos). It borrows the graphical elements, fonts and colour palette, then fashions them … Read more
Wondering how to find your perfect logo designer? Here are four simple steps to finding a trustworthy designer (and avoid having your logo stolen!). Recently I shared a conversation I’d had with a lady who had had her logo stolen and presented to another business owner as an original logo concept, that she actually paid … Read more