Enhance your brand: searching for stock photography by brand colour Do you get frustrated searching for stock images that truly align with your brand colour palette and aesthetic? This week I’ll show you how to search for images for your blog, website, social media etc that truly reflect your unique brand colour palette! Welcome to … Read more
Nurture your warm audience into loyal brand advocates You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to … Read more
What’s the difference between a cold vs. warm audience? You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me … Read more
What’s the first thing most people do when they start a business? Design a logo, right? It makes your business feel ‘legit’, so you choose a few colours, whack together a logo and Bob’s your Uncle. Your brand is done. Or is it? Read on and I’ll debunk the myth that a logo comes before … Read more
I’m sure you’ve heard that one of the keys to branding success is consistency. And if you haven’t, then I’m telling you right now. Shall I say it again? Brand consistency = branding success. The real mystery here is HOW to achieve brand consistency. Am I right!? Recently I asked my Hopscotch community what they’d … Read more
I’m here to sprinkle a little sunshine on your day. Although there is so much uncertainty, unease and upheaval circulating our business community at the moment, it’s not ALL doom and gloom. Even if your business is temporarily stalled, you CAN keep your brand healthy through uncertain times. Some businesses are temporarily closing for the greater … Read more
I had a different blog planned for this week… way different. But then LIFE happened in a big way. Oh my gosh, it got me good. And it also got me thinking that there are so many of us in the same boat… how do you keep your brand in tact in the midst of … Read more
Brand review: Supercharge your brand in 2020 Welcome to 2020! January is traditionally a time of reflection, intentions and goal setting. We reassess our health, set lofty New Year’s resolutions and exciting goals for our businesses. It’s also an excellent time to review your brand! So, come along with me and supercharge your brand in … Read more
Here we go ladies! We’ve just arrived at the biggest challenge many of us will face in our business year. SUMMER SCHOOL HOLIDAYS! Cue horror music. For some of us, it’s a joyous time. We can take time off with our little ones and be fully present with them. No lunchboxes. No routine. No obligations. … Read more