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Why you need core branding images

What are core branding images?

Stock images are incredibly useful to set the tone of your branding imagery. Take it from me, you should have a set of core branding images. They add depth to your branding identity by: creating a mood describing your vibe referencing your target audience evoking feelings and emotions creating a reference for your audience to … Read more

What is a brand? It’s not your logo

What is a brand? It's not your logo!

It is a common misconception that your brand is simply your logo, especially for those just starting their journey into biz-life. A logo certainly helps to create a visual reference for your brand, along with consistent fonts, colour palette, imagery, patterns, illustrations, brand elements and textures. But your brand is anything that is seen, heard, … Read more