Goodness Gracious Essentials is the biz-baby of Sandra Jones, a Wellness Advocate, Essential Oils Educator, Lifestyle and Business Coach. She is passionate about finding natural options to optimise health and wellbeing that are backed by science and evidence based practice.

The branding identity is based on confidence and trust, evoking warmth and familiarity with a feminine, modern country vibe.

The logo design is hand illustrated using lavender and eucalyptus as the main features. Lavender is traditionally used for calm and relaxation, which is translated through the branding identity. Eucalyptus is iconically Australian, reiterating the country feel.