CLIENT: DELIGHT IN ME DESIGNS
PROJECT: BRANDING IDENTITY
- • Logo design
- • Sub-logo design
- • Illustrated branding elements
- • Imagery selection
- • Font recommendations
- • Comprehensive colour palette
- • Business card
- • Market sign
Delight in me Designs' branding identity was designed to highlight the keywords: creativity, happiness, warmth, connection and delight.
Inspired by the emotions stirred by celebrations, this fun branding personality conjures feelings of sentimentality by referencing moments of connection rather than simply objects. The beautiful mess of colourful fairy lights is an iconic symbol for marking milestones, whether for a birthday, wedding, anniversary or baby shower. These elements symbolise the magical ambience that is created whilst celebrating momentous occasions with loved ones.
The signature branding pattern is inspired by confetti, the joyful symbol that transcends generations in its use for celebrations. The minimalistic, geometric style of the pattern brings an element of elegance to the eclectic colour palette, and complements the more frivolous fairy light branding elements.