CLIENT: THE COMMUNICATION STATION
PROJECT: BRANDING IDENTITY
- • Logo design
- • Branding pattern
- • Imagery selection
- • Font recommendations
- • Comprehensive colour palette
- • Facebook cover
- • Business card
The Communication Station branding identity was created to reflect the keywords: empowering, motivating, vibrant, trustworthy and timeless (with an injection of an industrial, 'New York loft feel').
The repeating Art Deco style pattern can be used adjecent to the imagery to identify the brand and support the logo. Its arrow-like shapes represent the strong direction that TCS provides for its clients.
The imagery is designed to appeal to a broad target market, portraying the empowering values of TCS with luxurious, industrial elements in a style that feels timeless. The florals and greenery are used in contrast, to evoke an emotional reaction of empathy and trust.
The retro typewriter symbolism used in the logo mark reiterates the services of The Communication Station, whilst complementing the Art Deco feel.