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Marketing

How to write a vision and mission statement… the fail proof way

During the course of your biz-life, you’ve probably heard the terms ‘vision statement’ and ‘mission statement’ being thrown around. But what are they? What is their purpose? Stick around and I’ll share my easy-peasy method of how to write a vision and mission statement that’ll knock the socks off any marketing guru. If you’ve written … Read more

Four ways your brand affects your marketing (and bottom line)

This month’s biz-lady feature is brought to you by Digital Marketing Strategist, Fernanda Alberici. She’s sharing her wisdom on how your brand strategy affects the overall marketing plan for your biz-baby, AND how this flows on to your bottom line. Definitely lots of wonderful tips to be found here! Enjoy! Rachel x Four ways your brand affects your marketing … Read more