How to handpick your professional line-up to build your brand. This week I share how to handpick your professional line-up to help grow your aligned, authentic and impactful brand. If you’re in business, you’re building a brand. Whether you’re intentional about it or not, it’s happening, and your audience is forming opinions based on subliminal … Read more
Building a brand is not for the faint-hearted. Here’s why. Let’s chat about building a brand in the early stages… what you’re actually doing and why it’s important to see the bigger picture. Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to you… in a bite size … Read more
Enhance your brand: searching for stock photography by brand colour Do you get frustrated searching for stock images that truly align with your brand colour palette and aesthetic? This week I’ll show you how to search for images for your blog, website, social media etc that truly reflect your unique brand colour palette! Welcome to … Read more
Nurture your warm audience into loyal brand advocates You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me to … Read more
What’s the difference between a cold vs. warm audience? You may already know what a cold audience is, and how it is different to a warm audience. But how do you approach these from a branding point of view? Welcome to The Weekly Takeaway! ☕️ Tips, advice, design tricks and branding chit chats from me … Read more
Instagram Stories fonts… one of those things you don’t really think about. You just pick one, throw it on top of your image and Bob’s your uncle. What if I told you, with a little bit of know-how and insight, you can align the fonts you’re using and how you’re using them with your brand … Read more
What’s the first thing most people do when they start a business? Design a logo, right? It makes your business feel ‘legit’, so you choose a few colours, whack together a logo and Bob’s your Uncle. Your brand is done. Or is it? Read on and I’ll debunk the myth that a logo comes before … Read more
I’m sure you’ve heard that one of the keys to branding success is consistency. And if you haven’t, then I’m telling you right now. Shall I say it again? Brand consistency = branding success. The real mystery here is HOW to achieve brand consistency. Am I right!? Recently I asked my Hopscotch community what they’d … Read more
I’m here to sprinkle a little sunshine on your day. Although there is so much uncertainty, unease and upheaval circulating our business community at the moment, it’s not ALL doom and gloom. Even if your business is temporarily stalled, you CAN keep your brand healthy through uncertain times. Some businesses are temporarily closing for the greater … Read more
Allow me to introduce you to an incredible word-smith and fellow supporter of biz-ladies, Rachel Green. Rachel is the superstar SEO copywriter behind Shine Copy and all round incredibly lovely lady. She’s passionate about the impact that your words can have on the perception of your brand. I’ve collaborated with Rachel on a number of … Read more