Does the idea of registering for GST give you the heeby jeebies? It did for me too, until I realised that it’s actually beneficial to the perception of my brand. I was of the mindset that it was all too much work, so why do it before it was absolutely necessary? I was completely wrong! … Read more
Allow me to introduce you to an incredible word-smith and fellow supporter of biz-ladies, Rachel Green. Rachel is the superstar SEO copywriter behind Shine Copy and all round incredibly lovely lady. She’s passionate about the impact that your words can have on the perception of your brand. I’ve collaborated with Rachel on a number of … Read more
During the course of your biz-life, you’ve probably heard the terms ‘vision statement’ and ‘mission statement’ being thrown around. But what are they? What is their purpose? Stick around and I’ll share my easy-peasy method of how to write a vision and mission statement that’ll knock the socks off any marketing guru. If you’ve written … Read more
Preparing for a branding photoshoot can be intimidating and daunting! Where do you even begin? What do you look for in a photographer? Do you need professional hair and make-up? How do you prepare for the big day? Personal branding photographer, Kristy Pask answers all of these questions and more, giving her eight simple steps to … Read more
This month’s biz-lady feature has been lovingly crafted by Virtual Virtuoso, Hollie Barac. Organised, creative and always looking to help others move forward in their business, Hollie has a natural knack for translating her clients’ brand message. She shares her tips as to why you NEED branding guidelines (otherwise known as a brand style guide, brand … Read more
Are you ready to rebrand? Not sure? Does the word ‘rebrand’ trigger a racing heart, sweaty palms, a dizzy sense of overwhelm and the desire to run for the hills? Deep in your heart, if this is your response then you probably know that rebranding is on the cards. If your business is growing into … Read more
This month’s biz-lady feature is brought to you by Digital Marketing Strategist, Fernanda Alberici. She’s sharing her wisdom on how your brand strategy affects the overall marketing plan for your biz-baby, AND how this flows on to your bottom line. Definitely lots of wonderful tips to be found here! Enjoy! Rachel x Four ways your brand affects your marketing … Read more
What is a copywriter? How can a copywriter help build your brand? A copywriter writes copy. Get it? A copywriter. Yep, it’s that simple. But what they can bring to the branding table is certainly not simple. A copywriter is gifted with a natural talent for words, sentence structure, adjectives beyond your wildest dreams and … Read more
Do you actually need a mood board for your brand? I get asked this question quite frequently! The answer is yes… and no… but maybe. It really depends on your understanding and/or definition of a mood board! Mood boards can be used in many different ways, for many different things. That’s a bit elusive isn’t … Read more
Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual branding? Or you’ve got the basics sorted but want to step it up a knotch? … Read more